By now, most of us have seen that picture of what many, many news outlets assumed was Justin Bieber eating a burrito sideways. In actuality, it was all a hoax.
YouTube creators Yes Theory revealed in a video posted Sunday that they were responsible for the viral photo of fake Bieber eating the burrito, and detailed how they made the moment happen.
In the video, Yes Theory explains that they enlisted a Bieber look-a-like named Brad Sousa for the prank and flew him from Canada to Los Angeles to stage paparazzi photos. They came up with two solid ideas: Bieber alone in a park eating the burrito, and Bieber helping an older lady cross the street.
Though they documented both fabricated moments, only the burrito photo went viral.
“We were trying to think of something that would offend the internet,” Yes Theory host Thomas Brag says in the video.
Yes Theory says they sent the photos to as many news outlets and blogs as possible. Within hours, the photo got tons of traction on Reddit and numerous news sites picked it up from there.
Certain outlets, like the Cut, did question the photo’s authenticity — and rightfully so.
Yes Theory says their intention was to show how simple it is to produce and construct viral moments. The video references late-night host Jimmy Kimmel’s 2013 fake viral video of a girl catching on fire while dancing. In 2014, Kimmel was also responsible for a fake video of a wolf walking around a Russian hotel during the Sochi Olympics.
Who wouldn’t want to believe that Bieber eats burritos like you would corn on the cob?